OpenAI turned ChatGPT into an ad platform. The numbers say it’s harder than it looks.
OpenAI launched a self-serve Ads Manager in ChatGPT — no minimum spend, $100M in six weeks, a $2.5B target. But it already swapped CPM for CPC as rates fell from $60 to $25. The answer engine is becoming an ad business.
May 22, 20263 min read
